New Zealand Rugby
Since 2022, we have been working with New Zealand Rugby to provide tailored social media campaigns that drive engagement and passionate fans
Strategies that work
At The Dabble Creative, we help lead the social media strategy for New Zealand Rugby’s competitions
At The Dabble Creative, we’ve led digital campaigns for major New Zealand Rugby properties — including Super Rugby Aupiki and Bunnings Provincial Rugby— delivering serious results:
📊 2024 Provincial Rugby Impact:
- 37.8M Post Impressions — up 693% YoY
- 19.5M Post Reach — up 77.5% YoY
- 19,309 New Followers — up 11.3% YoY
- Top-performing posts generated 413K+ impressions and 42K+ engagements
📈 Super Rugby Aupiki Growth:
- Instagram Engagement Rate grew 14.6% YoY
- Facebook Engagement Rate increased 150% YoY
- Combined impressions surged by 1.32M YoY
From match-day storytelling to behind-the-scenes exclusives, we create engaging content that drives fan interaction and enhances the rugby experience. Whether it’s video production, graphic design, player features, or social-first activations, we ensure every piece is designed to maximize reach, engagement, and impact.
By combining creativity with data-driven insights, we deliver content that not only captures the excitement of the game but also strengthens the digital presence of New Zealand Rugby’s competitions, keeping fans connected every step of the way.
