dabblecreative
Strategy, content and campaigns for sporting orgs that want to mean more to their fans.
Let’s talkContent that connects
I'm Taylor Haskell, and The Dabble Creative is the name I work under. I run social, content and campaigns for rugby: six years with Taranaki Rugby, three seasons of Provincial Rugby and two of Super Rugby Aupiki for New Zealand Rugby.
I plan it, make it and run it on match day. For the big weekends I bring in photographers, videographers and creators I already work with around the country, so you get one person to ring and the right people at the ground.
From community rugby to Super Rugby, the right story at the right time turns followers into fans. In 2026 that meant 118M views for Provincial Rugby, 52.3M for Taranaki Rugby and 15.4M for Super Rugby Aupiki.
Projects
Recent work, with the numbers behind it.
Services
What I do, from the first idea to the season review.
Content
Creation
Bring your vision to life with high-quality content that resonates
Design
Video
Photo
Strategy
Social media
Management
I run your social from the first idea to the post, and report back on what worked
Social Strategy
Content Creation
Scheduling/Posting
Insights
Content
Strategy
Providing your team with a clear game plan
Market Research
Audience Personas
Brand Positioning
Brand Management
What My
Clients Say
From the people I work with.
We've seen exponential growth in season ticket holders, match attendances, social media followers and engagement and several successful commercial partner brand campaigns.
It is no coincidence that their innovative approach to sports marketing has seen our Amber & Black fans and rugby community grow a much deeper emotional connection to Taranaki Rugby.
Jimmy Fastier