Sports marketing agency · Founded by Taylor Haskell
185.7 million views of New Zealand sport in 2026
A sports marketing agency for teams, leagues and events, from the season plan to match day. Based in New Zealand, open to remote work.
Trusted by
- New Zealand Rugby
- Super Rugby Aupiki
- Taranaki Rugby
- Global Youth Sevens
- PU14 and NPC50
- Golf NZ
01The numbers
02Selected work
Recent work, with the numbers behind it
03Best of 2026
The pieces that travelled this year
- Super Rugby Aupiki · June 20263.4MviewsWho's changing the game in 2026?The launch reel. Nearly a fifth of the season's views, and 5,600 new Facebook followers in five days.Watch on Instagram (opens in a new tab)
- Hilux NPC · August 20261.6MviewsReece MacDonald's tryThe top clip of the Provincial season. Tries where someone beats a man outdrew crash overs twelve to one.Watch on Instagram (opens in a new tab)
- Yarrows Taranaki Bulls · September 2026408KviewsScooter's InScott Barrett signs. A person and a short caption did 16 times a normal Bulls post.Watch on Facebook (opens in a new tab)
- Yarrows Taranaki Bulls · September 20261,496sharesTaranaki HardcoreA bit of banter aimed at Auckland, shared fifteen hundred times.Watch on Facebook (opens in a new tab)
04Why us
The broadest view of New Zealand rugby
Sport is our niche, and rugby is where we go deepest: community clubs, provincial unions, the women's game, sevens and Super Rugby. We're fortunate to work across more of New Zealand rugby than any other agency, and every client, in any sport, gets what we learn.
- Community rugby
- Hilux NPC
- Farah Palmer Cup
- Heartland Championship
- Super Rugby Aupiki
- Super Rugby Pacific
- HSBC NZ Sevens
- Global Youth Sevens
Results at national scale
185.7 million views across Provincial Rugby, Taranaki Rugby and Super Rugby Aupiki in 2026.
Our own engine
Studies of real posts and clips, daily client briefs and our own tools, AI included. Decisions come from what travelled, not from hunches.
A network, not a headcount
Photographers, videographers and creators around the country, briefed by us, so the right people are at the ground every weekend.
Inside the system
We work to New Zealand Rugby's own systems, from the photo library to the NZRPA imagery rules, and with the clubs and unions as partners.
Our own fan media
We also run The Dabble, our fan first rugby media brand. We know what fans share because we publish for them too.
One call. The right people at the ground.
About us
05How we work
Measured, not guessed
Behind the content sits our own analysis engine. It reads every post, every week, so the next round is planned on what actually travelled.
We build our own tools, AI included, so a small, senior team runs channels like a big one.
- 1,307Bulls posts measured to find what sells a membership. A pitch that rides a player's story did up to 7.5 times a normal post.
- 337match clips pulled apart mid season. We changed what got clipped off the feed, not how it was edited.
- Dailymorning brief for our clients: yesterday's numbers and the day's moves, with an owner on each.
06What we do
From the first idea to the season review
- Content creationWe make scroll stopping video, photo and social content for your brand and your fans. From the idea to delivery, it's made to connect and to perform.Graphic designVideoPhotoStrategy
- Social media managementWe take the guesswork out of your socials: planning, posting and tuning content that's built to perform.Social strategyContent creationScheduling and postingInsights and reporting
- Content strategyWe map out the why behind your content: a clear plan that lines up your voice, your goals and how your fans behave.Market researchAudience personasBrand positioningBrand management
From the people we work with
“It is no coincidence that their innovative approach to sports marketing has seen our Amber & Black fans and rugby community grow a much deeper emotional connection to Taranaki Rugby.”
We've seen exponential growth in season ticket holders, match attendances, social media followers and engagement and several successful commercial partner brand campaigns.
Got a season, a campaign or a channel that needs a lift?
Based in New Zealand, open to remote work anywhere.