Sports marketing agency · Founded by Taylor Haskell
185.7 million views of New Zealand sport in 2026
A sports marketing agency for teams, leagues and events, from the season plan to match day. Based in New Zealand, open to remote work.
Trusted by
- New Zealand Rugby
- Super Rugby Aupiki
- Taranaki Rugby
- Global Youth Sevens
- PU14 and NPC50
- Golf NZ
01Selected work
Recent work, with the numbers behind it
02In motion
The work, in motion
Match day moments we clipped and the edits we built around them, with the views each one drew. Tap one to watch it where it went out.
Watch Reece MacDonald, Hilux NPC, on Facebook (opens in a new tab). Reece MacDonald drives through the Southland defence to score for Manawatū.Hilux NPC · August 2026
Reece MacDonald
He's through and he's over. The most viewed try of the 2026 season.
1.6Mviews · Facebook, Instagram, TikTok
Watch 33 to 24 over Australia, Global Youth Sevens, on Facebook (opens in a new tab). NZ Cavaliers Girls break clear against Australia at Global Youth Sevens.GYSGlobal Youth Sevens · November 2026
33 to 24 over Australia
NZ Cavaliers Girls, GYS 2025.
415KviewsFB, IG, TikTok
Watch Taufa Bason, Super Rugby Aupiki, on Facebook (opens in a new tab). Taufa Bason runs clear for the Blues in a wide broadcast shot.Super Rugby AupikiSuper Rugby Aupiki · June 2026
Taufa Bason
1.0MviewsFB, IG
Watch He's back, Yarrows Taranaki Bulls, on Instagram (opens in a new tab). Beauden Barrett in black and white archive footage, breaking through in Taranaki colours.BullsYarrows Taranaki Bulls · September 2026
He's back
164KviewsFB, IG, TikTok
Watch Immaculate offload game, Hilux NPC, on Facebook (opens in a new tab). Canterbury players link with offloads to break through.Hilux NPCHilux NPC · August 2026
Immaculate offload game
999KviewsFB, IG, TikTok
Watch The 2026 draw, Yarrows Taranaki Bulls, on Facebook (opens in a new tab). Barnsey in Bulls kit holds up his hand drawn sketch for Round 1, Counties Manukau away.BullsYarrows Taranaki Bulls · March 2026
The 2026 draw
107KviewsFB, IG, TikTok
Watch Jorja Miller at 15, Global Youth Sevens, on Facebook (opens in a new tab). A 15 year old Jorja Miller runs in a try for the Condor Girls.GYSGlobal Youth Sevens · October 2026
Jorja Miller at 15
106KviewsFB, IG, TikTok
Watch Dups at 12, Hilux NPC, on Instagram (opens in a new tab). A Wellington player breaks clear and runs in a try.Hilux NPCHilux NPC · August 2026
Dups at 12
1.1MviewsFB, IG, TikTok
03Why us
The broadest view of New Zealand rugby
Sport is our niche, and rugby is where we go deepest: community clubs, provincial unions, the women's game, sevens and Super Rugby. We're fortunate to work across more of New Zealand rugby than any other agency, and every client, in any sport, gets what we learn.
About usWhere we work
- Community rugby
- Hilux NPC
- Farah Palmer Cup
- Heartland Championship
- Super Rugby Aupiki
- Super Rugby Pacific
- HSBC NZ Sevens
- Global Youth Sevens
A network, not a headcount
Photographers, videographers and creators around the country, briefed by us, so the right people are at the ground every weekend.
Inside the system
We work to New Zealand Rugby's own systems, from the photo library to the NZRPA imagery rules, and with the clubs and unions as partners.
Our own fan media
We also run The Dabble, our fan first rugby media brand. We know what fans share because we publish for them too.
04How we work
Measured, not guessed
Behind the content sits our own analysis engine. It reads every post, every week, so the next round is planned on what actually travelled.
We build our own tools, AI included, so a small, senior team runs channels like a big one.
- 1,307Bulls posts measured to find what sells a membership. A pitch that rides a player's story did up to 7.5 times a normal post.
- 337match clips pulled apart mid season. We changed what got clipped off the feed, not how it was edited.
- Dailymorning brief for our clients: yesterday's numbers and the day's moves, with an owner on each.
05What we do
From the first idea to the season review
- Content creationWe make scroll stopping video, photo and social content for your brand and your fans. From the idea to delivery, it's made to connect and to perform.Graphic designVideoPhotoStrategy
- Social media managementWe take the guesswork out of your socials: planning, posting and tuning content that's built to perform.Social strategyContent creationScheduling and postingInsights and reporting
- Content strategyWe map out the why behind your content: a clear plan that lines up your voice, your goals and how your fans behave.Market researchAudience personasBrand positioningBrand management
From the people we work with
“It is no coincidence that their innovative approach to sports marketing has seen our Amber & Black fans and rugby community grow a much deeper emotional connection to Taranaki Rugby.”
We've seen exponential growth in season ticket holders, match attendances, social media followers and engagement and several successful commercial partner brand campaigns.
