Taranaki Rugby
Full Digital Marketing package for the most iconic brand in Taranaki
Proud Amber & Black
Taranaki Rugby has required management of their brand to drive ticket sales, memberships and online presence.
At The Dabble Creative, we played a key role in shaping the marketing, social media, and digital strategy for Taranaki Rugby, driving measurable growth and deeper fan engagement. Our work helped increase social media following by 30%, achieve an average engagement rate of over 15%, and contribute to a record-breaking season membership total.
From leading social media content and campaign execution to driving season membership growth, match attendance, and brand activations, we developed and delivered strategic marketing initiatives that strengthened Taranaki Rugby’s connection with its passionate supporters. In 2024, our efforts helped the team achieve a 88% season membership retention rate, an average home crowd of 4,554, and multiple sold-out events.
Through engaging storytelling, real-time match coverage, and creative digital activations, we helped drive fan engagement, social media growth, and brand impact. By leveraging data-driven insights and innovative content, we ensured that every campaign and post contributed to building a stronger, more connected rugby community in Taranaki.
